AUSA expandiert in Belgien BIA Gruppe wird neuer Importeur

AUSA, ein Unternehmen, dass sich auf die Entwicklung, der Herstellung und den Verkauf von kompakten Geländefahrzeugen spezialisiert hat, ist eine Vereinbarung mit der bekannten BIA Gruppe aus Belgien eingegangen.

• AUSA and the BIA Group agree to collaborate on the sale of AUSA products and the “after-sales” area in Belgium.
• The BIA Group has more than 30 regional distributors.

The BIA Group is a Belgian company dedicated to the sale and service of equipment for public works, in mines and quarries, as well as transportation.

“2020 is a key year for AUSA. There will be a large number of product publications, especially taking the new environmental regulations into account. New machines that have low emissions and are therefore able to work extremely environmentally friendly will expand the AUSA portfolio and appear on the market. "The agreement with BIA, a Belgian family company with extensive commercial expertise and strong technical knowledge, as well as its modern, efficient dealer network, will enable us to expand our market presence in the machine sales and rental sector in a key market for the AUSA group," said Juan Urkijo , Sales and Marketing Director of AUSA.

The BIA group in turn becomes an AUSA importer. She will be responsible for the sale of the products and customer service on the Belgian market. More than 30 regional distributors of the group will advertise the AUSA product and sell it professionally.

“AUSA vehicles are a perfect addition to our product portfolio. Of course, our dealers also benefit from this expanded range of services. There will be special training and ultimately there will be harmonization and simplification of the supply cycle, ”said Gregory de Jacquier, General Manager of BIA BENELUX. “AUSA machines and vehicles are the perfect addition to our previous range.

Our local dealers are offered new opportunities to win customers and increase sales. Our local sales partners will thus strengthen their position in the market and will be able to provide their customers with a competent advisory service, also in terms of service and technology ”, Gregory de Jacquier, General Manager of BIA BENELUX.

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